Retail and FMCG teams live and die by data freshness. A delayed sell-out feed or a broken promo map can mislead an entire weekly cycle.
At Insightle, we treat Azure ETL as a product: clear ownership, observable pipelines, and contracts between source systems and the warehouse.
Start with the decision
Before choosing Data Factory activities or Synapse pools, define the decision the data must support ??? promo ROI, distribution gaps, or OTIF. That decision shapes grain, latency, and quality rules.
Design for change
Sources evolve. Build modular pipelines, isolate transformations, and version your schemas so analysts stay productive when upstream teams ship changes.